In a mature industry with over 225,000 distributors selling the same merchandise, with similar pricing, to the same target audience, the single biggest challenge is that of differentiation. Standing out from an increasingly crowded marketplace is simultaneously the most critical and difficult undertaking in the promotional products industry. In this session, Bill will take a deep dive into the steps necessary to truly find your voice and elevate you, your company, and your brand from the clamorous crowd that is your competition.
Attendees will learn:
Discover the biggest challenge facing distributors and how to overcome it
Understand the four areas that must be addressed to find your unique voice
Create a client experience contract that will deliver tangible results
1 CAS Credit when you submit your PPAI Certification PIN Number with your survey.
About the Speaker:
Bill Petrie has over 20 years working in executive leadership positions at leading promotional products companies, always working collaboratively to achieve the “wow” desired by the target audience. The Co-Founder and Managing Partner at brandivate, a marketing services and advertising agency, Bill is featured speaker at numerous national and international events, a serial creator of content marketing, and co-host of the industry-leading podcast, Promo UPFront. Bill has extensive experience defining brand strategy, creating successful marketing campaigns, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. A fierce advocate for the Promotional Products Industry, he is the Immediate Past President of the Regional Association Council (RAC) board, has worked closely with senior leadership at Promotional Products Association International (PPAI) on many committees and work groups. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement. Bill lives in Franklin, TN with his wife of 26 years, Sandy, and their 17-year-old twin boys, Drew and Mitch.
PO Box 1062Shelbyville, TN 37162Tel: (205) 588-8004